You can increase your eBay auction sales if you know the best way
to craft the content and appearance of your listing. Your auction
text and template design help form the bidder's impression of
your item. So when you create your eBay auction description, it's
important to use the correct words to describe what it is that
you are selling.
The size, font, style and color of your text can easily affect
your reader's buying decision. So let me help you in this
process.
1. Make It Easy To Read -
You want to make it easy for your visitors to read your auction.
You don't want to use a light colored text like yellow on a white
background and you don't want to use dark blue text on a black
background.
2. Create A Mood -
You want to use the color of your text to create a mood for the
reader. If you want to create excitement, use some red text. If
you want to create greed, use a some green text. Use colors that
would put you in a mood to buy your item.
3. Grab Their Attention -
You can grab your readers' attention by putting the title right
at the top of your auction ad. Make the auction title more
noticeable by using a different color than the rest of your ad.
This offsets the auction title and pulls the reader into the
reading the rest of your auction.
4. Highlight Keywords -
Emphasize phrases and keywords that you feel are important. For
instance, use exciting words to describe your item and don't
forget that the word FREE is always a winner! One way to increase
your eBay auction sales is to offer FREE shipping on multiple
purchases. Please use bold, underline and italics on words that
you want to impress on the reader.
5. Sizing It Up -
You don't want to use a font text that is too small or too large.
You want to use larger text for your auction title. Also use
smaller text within your auction but don't make it too small that
your grandparents won't be able to read it!
6. Don't Use All CAPS! -
You don't want to use all capital letters in your auction title.
It looks unprofessional and is hard to read. You may want to use
all CAPS within your ad for the title to offset it from the rest
of the auction.
7. Font Properly -
You want to use a text font that relates to the product your
selling. You don't want to use a comic type font when you're
selling jewelry. Remember not all computers can view those unique
fonts, so you would want to use a monotype font that most all
computers have...like Courier, Times New Roman, Arial and
Verdana.
8. Spacing Out -
It's important to use spaces properly when typing your text. You
should indent and bullet key benefits about your piece, which
will give the reader a quick auction read. Remember that your
sentences and paragraphs should be consistently spaced throughout
your auction ad.
9. I Need Sunglasses -
Don't use all bright text colors and backgrounds in your auction.
It will make your text hard to read and actually will bother your
readers' eyes to the point they just decide to leave your site.
10. Check The Readability -
It's important to check your spelling and grammar before you
upload your auction. I always open up my auction after it is
posted and actually read it, just in case I might have missed
something. Once you have a bid, you cannot make corrections.
To increase your eBay auction sales, you have to be creative in
making the item you sell, and design a complete auction ad that
looks professional. Handmade doesn't have to look homemade!
Note: I creates wonderful custom eBay auction ad templates that
you can use over and over. My templates are easy to use, and
designed to let you put 3 free pictures in every auction ad. You
can e-mail me about her low-cost, professional eBay templates.