| Your bead collection is taking over
your beading closet and drawers, you can make a beautiful beaded
necklaces and earrings in your sleep, and you're a pro at making
bracelets using stunning beads, dichroic glass, silver, gold, PMC
and even polymer clay.
You're an expert jewelry maker, but how do your sales skills
rate? Well, if you are like most of us, we all could use some
improvement and tips especially in this area of selling your
creations.
The most popular source crafters choose for selling their
creations are neighborhood craft shows, however, there are others
that can prove to be just as successful. For other crafters just
starting out I would suggest hosting some home parties or
encouraging friends to host home parties for you. Similar to a
Tupperware party, a home party entails setting up your crafts on
display and preparing a story to tell about each one. Don't
forget to pass your beauties around for others to hold in their
hands and see themselves in a mirror. In this relaxed
environment, you sell some pieces and people have a good time.
Always serve chocolate at these home parties, but do it after the
presentation. You will feel nervous at first, but if you can do
it with your friends and family, it's should be very relaxed and
easy going. Remember, everyone starts at the same place....the
beginning.
The craft fair market includes shows with casual atmospheres
as well as juried shows. For juried events, you are asked to send
finished slides or photographs of their work to be accepted to
participate in the shows. Juried events are usually high-selling
shows, with the shows in the months of September through December
brining in the highest revenue due to Christmas shopping season.
I would suggest that you visit several craft shows before
deciding to sell at them, so you may decide, if this particular
show is the best type of show for you. Browse around these shows
and ask yourself these questions. Will my jewelry fit in here?
Are there other booth with jewelry similar to mine and selling at
a lower or higher price? Is the attendance slow, moderate or
hectic? Are the people buying and carrying packages of their
purchases?
Another option for selling your jewelry is to take them to
retail outlets, craft malls and art co-ops. An advantage to
selling at a craft mall is that you may rent a space at the mall
in which to sell your items without having to be present to sell
them. You wouldn't have to physically be there to sell them. You
are responsible for setting up your area, and maintaining product
and the craft mall usually hires someone to sell it, and then you
pay a monthly fee to rent the space at a small percentage of the
sales. It leaves you free to be home and create more beautiful
pieces.
With the growth of the Internet you may also find several ways
to market your crafts creations online. One example, online craft
malls provide you with space to display photos of your work along
with the work of other crafters including other beaders. Another
option is for you to create a personal Web site. However,
expenses include an initiation fee, monthly hosting fees, and
several hours per week maintaining the site's upkeep. This is a
little more difficult to do if you are not familiar with website
coding.
Another method is becoming more popular everyday is selling
your creations on the Internet using eBay or the other auction
sites. Here you create your listing, and let it run it's 5, 7 or
10 day course. Where else can you get millions of visitors every
week? Even if the item doesn't sell on the auction site, many of
these auction sites allow you to link to your personal Web page
on your About Me Page. Here others who want to know more about
you, or would be interested in your other beading and crafting
items have another opportunity to see and possible purchase your
item. On your About Me Page on eBay, you can put a direct link to
your website, but NOT for the exact same item at a LOWER price.
When pricing your work, most crafters and beaders tend to
under price their work.
I offer this formula to help you accurately price your work:
Cost of materials + labor + overhead
First step is to make a detailed list of all the items used,
along with prices of all of the items for a particular craft.
Second step decide how much your time is worth and how much to
pay yourself. I would recommend paying yourself $10 an hour to
start. As things improve you can always give yourself a raise
and you can decide when to do this.
Third step is to take into account your other expenses. These
expenses include items that usually get ignored. The cost of
rent, utilities and telephone bills are some expenses that we
crafters forget about. You must include these expenses when you
are determining your price. These overhead expenses can often be
estimated as 25 percent of the cost of labor and materials.
One other expense you might want to take into account is your
home office space. When you run your business out of your home
you should consider writing off some expenses for a home office
tax deduction.
Also take into account your experience, training and talent.
When you are established and your name has become known, your
beautiful pieces of art should command others to pay for your
creativity, experience, knowledge... just like any other
professional.
You deserve it!
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Last modified:
October 10, 2008 | |